Please check one box for each question. (There are no right or wrong answers, just your opinions.)
1. When you’re in a new situation, at first do you:
Hear what’s being said and think about it. Rely on your gut feelings about how the situation is "hitting you." Observe things to see what’s happening.
2. If you were checking out a company's web site would you make your initial impression based most on:
The way things were presented visually/graphically. What the site had to say, logical navigation and details provided. The overall feeling it left you with about the company.
3. If you had 30 minutes, which radio program would you probably listen to?
Classical music, jazz or news radio. A program about "Creating Better Relationships," or a sports show. Contemporary music (hits, oldies, classic rock, or softrock).
4. If you were online checking out a particular vacation destination, which of the following would probably influence you the most in your selection?
The place was recommended by a highly respected travel organization. The were lots of colorful pictures of the place so you could see how it looks. The location was listed as a "top ten" travel destination.
5. Let’s say you bought a new clock radio which contained directions about how to set the stations, the time and alarm clock. Which would you do first:
Look over the pictures on the box or illustrations in the directions and see if you can make it work. Systematically read through the directions to learn how it operates. Then set the time, station and alarm. Pick it up and start fiddling with it.
6. If you were with someone who was sexually appealing, which of the following would probably "impact" you the most?
They had great-looking eyes and looked at you fondly. They whispered a nice message in your ear. They held your hand like they cared about you.
7. If you decided to switch health plans and searched the Web for information, which of the following factors would be most important to you?
The site showed everything needed to make a decision. Respected healthcare experts recommend the plan. It's the #1 plan in your area.
8. If you were buying a new car, which of the factors below would probably be most influential in your decision?
Based on your analysis, it's the logical choice. You love the way it feels, handles and accelerates. It looks like a million bucks.
9. In terms of hobbies or activities, would you probably prefer:
Taking pictures, shooting video, painting or drawing. Writing, reading or listening to something. Participating in a physical activity such as sports, outdoor activities or working out.
10. Imagine you were picking a new internet online provider. Which of the following would you find most influential in your decision?
The provider was a leader in the field. The provider was endorsed/recommended by the key high tech publications. The provider's web site showed everything you needed with colorful graphics and visuals.
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