Wallace & Washburn delivers action oriented answers, tapping the universal appeal of the thumbs up rating system and our patent-pending Quantitative & Qualitative ThoughtScan® analysis method. W&W's unique "Top 10 Action Recommendations" are included in every report so clients know exactly what to do. Our powerful ThumbsUP and ThoughtScan techniques lead to breakthrough, actionable answers that keep W&W's clients ahead of the game. Clients ranging from aggressive start ups to Harvard Business School, Northeastern University, Skidmore College, The American Marketing Association, IBM, Blue Cross/Blue Shield, Harvard Business School, Macy's, The Boston Red Sox, Reebok, P & G, Kraft/General Foods and Fidelity Investments. The one thing they all share in common is the need for "news they can use."       Why Alumni Don't Give       Logical vs. Emotional Decision-Making Thoughtscan® Analyzes word-for-word verbatims to determine what people really mean and want in their own words. Generates Qualitative and Quantitative insight at the same time. For a quick preview or a live trial for this patented ThumbsUP tool, click below.       Preview ThoughtScan.       Try ThoughtScan Live Online. ThumbsUP® on the Web. Get rich, action-oriented feedback from your Website visitors or our email target lists and panels with high cooperation rates you can trust.       Preview ThumbsUP.       See Sample ThumbsUP Questionnaires. "Voice of the Shopper" for Retail. Generates highly actionable Quantitative and Qualitative insight, using proven packaged goods techniques. W&W's "Top 10 Action Steps" helps retailers tackle problems, differentiate themselves from the competition, gain the competitive edge, and increase sales volume.       Preview Voice of the Shopper Wallace & Washburn's Buying Profile Quiz™. Take the free online buying quiz now and learn more about how you make buying decisions. What's your dominant profile? Compare yourself with the U.S. population and famous personalities. "Why People Don't Buy Things". Our new book, "Why People Don't Buy Things." is now available at most major book stores including Barnes and Noble and at Amazon.com, where it has received an unprecedented all 5-star ratings from readers and editors alike. Read more ecstatic reviews. Receive our famous, free Case History of the Month by e-mail See our impressive Client List. About Our Management Team. For additional information, contact: WALLACE & WASHBURN ASSOCIATES, LLC 11 ABBOTT ROAD WELLESLEY, MA 02481 Phone: 781.235.8882 email: mail@wallacewashburn.com Buy our book Online Now! ©2007, Wallace and Washburn S   C   T   B   R   A