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SAMPLE CASE HISTORY E-MAIL MESSAGE
From: Kim
Wallace
Sent: Thursday, July 08, 2004 10:23
AM
To: 1Marketing
Leaders
Subject: Case
History 27: Cleaning Up At The Car Wash
Importance:
Low
The Big Question: What benefit will
motivate people to get their car washed more
often? 1. Their car looks better, 2. They feel better
because it's clean, or 3. The car will last longer and retain it's value
better.
W&W's ThoughtScan analysis of the consumers' verbatim comments was a
real eye-opener which help the National Car Wash Association generate
hundreds of public relations stories and increase sales. (Please see
below.)
For details on today's most
action-oriented marketing research techniques, including
ThoughtScan, we're at www.wallacewashburn.com
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