Wallace & Washburn delivers action oriented answers, tapping the universal appeal of the thumbs up rating system and our patent-pending Quantitative & Qualitative ThoughtScan® analysis method. W&W's unique "Top 10 Action Recommendations" are included in every report so clients know exactly what to do. Our powerful ThumbsUP and ThoughtScan techniques lead to breakthrough, actionable answers that keep W&W's clients ahead of the game. Consumer goods clients include Gillette, Blue Cross/Blue Shield, Macy's, Christmas Tree Shops, Reebok, P & G, Kraft, General Foods, IBM, The American Marketing Association, Kaspersky Software and Fidelity Investments. On the forefront of branding and alumni development, W&W’s academic clients include the Harvard Business School, Tulane University, Bard College, Choate Rosemary Hall, Barnard College, The Lawrenceville School, Brown University, Vanderbilt University, Northeastern University, Park University, University of Massachusetts and Northfield Mount Hermon School. The one thing they all share in common is the need for "news they can use."       Why Alumni Don't Give       Academic Marketing 2011 Thoughtscan® Analyzes word-for-word verbatims to determine what people really mean and want in their own words. Generates Qualitative and Quantitative insight at the same time. For a quick preview or a live trial for this patented ThumbsUP tool, click below.       Preview ThoughtScan.       Try ThoughtScan Live Online. ThumbsUP® on the Web. Get rich, action-oriented feedback from your Website visitors or our email target lists and panels with high cooperation rates you can trust.       Preview ThumbsUP.     "Voice of the Shopper" for Retail. Generates highly actionable Quantitative and Qualitative insight, using proven packaged goods techniques. W&W's "Top 10 Action Steps" helps retailers tackle problems, differentiate themselves from the competition, gain the competitive edge, and increase sales volume.       Preview Voice of the Shopper "Why People Don't Buy Things". Our new book, "Why People Don't Buy Things." is now available at most major book stores including Barnes and Noble and at Amazon.com, where it has received an unprecedented all 5-star ratings from readers and editors alike. Read more ecstatic reviews. About Our Management Team. For additional information, contact Kim Wallace: WALLACE & WASHBURN ASSOCIATES, LLC 1770 Massachusetts Avenue - Suite 177 CAMBRIDGE, MA 02140 Phone: 781.235.8882 email: kwallace@wallacewashburn.com Buy our book Online Now! ©2011, Wallace and Washburn S   C   T   B   R   A